Kit Kat Vs M&M's Chocolate: Fan Pages

Introduce your readers to “fan pages”, influencers and inbound links for both brands.  These are unofficial pages where fans post videos, images, blog posts or reviews about your brand. These could also be online magazines, product rating sites, celebrity endorsements, Word of Mouth marketing.  Use Moz and hashtagify.me to gather this information.  Which brand has the strongest Page Link Metrics and word-of-mouth marketing?  List at least 3 links for each Brand with descriptions.  Include descriptions of the kind of content viewers can expect to find on each of the fan pages.  Include screen captures and urls so that you can include embed these links at a later date .
There are a couple of Kit Kat fan pages on facebook, and twitter and separate accounts or pages that just show their love for the brand. Since the fact that Kit Kat is worldwide there are many people around the world that can connect with eachother through a facebook platform of a chocolate bar. The fact that in different parts of the world have exotic flavours which can give an interest with people who like trying new things. I know for myself I definitely want to try out the different kinds of flavours of Kit Kat like strawberry, green tea, etc.

M&M’s has a fan page with Facebook where you can find fun friends that are passionate about their favourite 6 M&M’s Characters, with this page there seems to be a lot of posts about each of the individual 6 M&M’s characters and which M&M packages they are feature on. There are a lot of seasonal products coming out and updates for the latest must try falvours. On top of that there are separate pages for each of the M&M’s colours so there is a page for M&M’s Red, and Orange. There are other posts like funny cartoon posts for example there was one about “ How about a little “Hump Day Humor!!!” The picture shows the yellow M&M sitting on the train with the Peanut guy sitting in different spots, and looking at different directions. The caption follows “For years they rode the same train on their daily commute, never knowing they also shared the same inner secret”  Which I found very ironic because the yellow M&M’s are the ones with a peanut inside it.