SEO Audit
|
Lindt
|
Hershey
|
1. URL:
|
http://www.lindt.ca/en/
|
https://www.hersheycanada.com/en/home
|
2.
Page Title
|
THE WORLD OF LINDT
|
BRING SWEET MOMENTS TO LIFE
|
3.
Meta Description
|
Discover the world of
chocolates with Lindt & Sprungli; find our entire range of chocolate,
recipes, news and more at the world of Lindt Canada
|
HERSHEY Canada brings sweet
moments to life. Chocolate and great-tasting snacks are just the beginning.
|
4.
Meta Keywords :
|
None
|
HERSHEY Canada, HERSHEY'S
Chocolate, chocolate recipes, Brookside Chocolate, HERSHEY'S promotions
|
5. Structural
elements:
H1, H2,
H3
|
H1:The World of Lindt
|
H1:Light, Bring Sweet, Moments
to Life
H2:With Hershey Canada
|
6.
Bold/Strong tags and
7.
Italic/em tags
|
||
8. Alt Text
|
Alt=Pinterest
Alt=SALE
Alt=VISIT
Alt=LINDOR
Alt=LINDOR
|
Alt=HERSHEY
Alt=LATEST POSTS
Alt=Loading
|
9. Page
Load Time
(estimate
or use Moz)
|
Desktop:62/100
Mobile:49/100
|
Desktop:61/100
Mobile: 52/100
|
10. Call-to-action:
|
Discover It
|
Browse Brands and Products
Visit Hersheykitchens.ca
|
11. Anchored
Text:
|
“Lindt Group”
“Careers”
“Store Locator”
“Consumer Affairs”
|
“Brands”
“Recipies”
“Promos”
“Visit”
“Email Sign Up”
“About Us”
“Careers”
“Contact us”
|
12. Mobile
Friendly:
Yes/No
|
Page is not mobile friendly
|
Yes it is Mobile Friendly
|
13. Social
Media:
(List
all SM icons on the home page.
|
Facebook, Pinterest and
Twitter
|
Facebook
|
SEO Audit
|
Kit Kat
|
M&M’s
|
1.
URL:
|
|
|
2.
Page Title
|
“Have
a break, have a KitKat”
|
First
image ad appeared is “Celebrate 75 Years (1941-2016)”
|
3.
Meta Description
|
You know what to do, just click/tap
and... Have a break, have a KITKAT
|
“M&M'S
Chocolate Candy Official website. Chocolate fun with M&M'S, America's
favorite spokescandies, free online games, M&M'S Racing, chocolate
candy recipes and more”
|
4.
Meta Keywords :
|
KITKAT, KITKATs, Break, Chocolate,
Finger
|
M&M'S, mms, mandms, M&MS,
M&M, milk, chocolate, candy, candy, candies, chocolate candy, candy bars,
milk chocolate, chocolate candies, chocolate candy recipes, chocolate fun,
candy fun, M&M'S racing, M&M'S Nascar, mms, m and m's, mm's,
M&M'S Chocolate Candy
|
5. Structural
elements:
H1, H2, H3
|
H1:
Have a break, have a KitKat
|
H1:
<h1><a href="/"
data-filter="#home" data-tracking="MMS_Logo" onclick="callFloodlight_same('4198689','traff284','MMs-C0');"><img
id="MMS_Lentil_Logo" src="Resources/img/im-red-lentil.png"
alt="M&M"
/></a></h1>
|
6.
Bold/Strong tags and
7.
Italic/em tags
|
<b>
= none
<Strong>
= outdated
<i>
= none
|
<b>
= none
<Strong>
= <strong>2/13</strong>
<strong>2/14</strong>
<strong>2/18</strong>
<i>
= none
|
8.
Alt Text
|
Alt=
|
Alt=
|
9.
Page Load Time
(estimate or use Moz)
|
Mobile=
(Orange 66/100)
Desktop=
(Orange 74/100)
|
Mobile=(Red
8/100)
Desktop=
(Red 9/100)
|
10. Call-to-action:
|
“BUY
NOW”
|
-Asking
for what your age is in order to access the site
-Multiple
entertainment aspect
|
11. Anchored
Text:
|
Href=/favicon.ico
|
Href=
http://www.mymms.com/?
Href=
http://www.mmsworld.com/
|
12. Mobile
Friendly:
Yes/No
|
Yes,
page is mobile friendly
|
No,
page is not mobile friendly
|
13. Social
Media:
(List all SM icons on the home page.
|
Facebook,
Twitter, Pinterest, Google+, YouTube,
|
Facebook,
Twitter, YouTube, Pinterest, and Instagram
|
SEO Audit
|
Toblerone
|
Ferrero Rocher
|
1.
URL:
|
http://us.toblerone.com/
|
http://ferrerorocher.ca/post/101119407335/ferrero-rocher
|
2.
Page Title
|
Toblerone
|
Ferrero
Rocher
|
3.
Meta Description
|
Don’t
you wish all triangles were made of Toblerone?
|
This holiday season, we invite you
to discover beauty in the details and delight in each FERRERO® Moment
shared with friends, family, and FERRERO ROCHER®
|
4.
Meta Keywords :
|
No
|
No
|
5. Structural
elements:
H1, H2, H3
|
No |
.post-qoute blockquote, .search-results, .menu, .menu .nav-search form input, .menu-icon .title {font-family: Open Sans, Arial, sans-serif;}
|
6.
Bold/Strong tags and
7.
Italic/em tags
|
height="0" width="0 |
|
8.
Alt Text
|
Toblerone |
FERRERO ROCHER® Canada |
9.
Page Load Time
(estimate or use Moz)
|
||
10. Call-to-action:
|
Don’t
you wish all triangles were made of Toblerone
|
Find
beauty in the details and INCLUDE in a moment of pure delight.
|
11. Anchored
Text:
|
||
12. Mobile
Friendly:
Yes/No
|
Yes
|
apple-mobile-web-app-capable |
13. Social Media:
(List all SM icons on the home page.
|
No
|
Facebook
|
