SEO AUDIT FOR LINDT AND HERSHEYS

SEO Audit	Lindt	Hershey
1.     URL:	http://www.lindt.ca/en/	https://www.hersheycanada.com/en/home
2.     Page Title	THE WORLD OF LINDT	BRING SWEET MOMENTS TO LIFE
3.     Meta Description	Discover the world of chocolates with Lindt & Sprungli; find our entire range of chocolate, recipes, news and more at the world of Lindt Canada	HERSHEY Canada brings sweet moments to life. Chocolate and great-tasting snacks are just the beginning.
4.     Meta Keywords :	None	HERSHEY Canada, HERSHEY'S Chocolate, chocolate recipes, Brookside Chocolate, HERSHEY'S promotions
5.     Structural elements:  H1, H2, H3	H1:The World of Lindt	H1:Light, Bring Sweet, Moments to Life H2:With Hershey Canada
6.     Bold/Strong tags and 7.     Italic/em tags
8.     Alt Text	Alt=Pinterest Alt=SALE Alt=VISIT Alt=LINDOR Alt=LINDOR	Alt=HERSHEY Alt=LATEST POSTS Alt=Loading
9.     Page Load Time (estimate or use Moz)	Desktop:62/100 Mobile:49/100	Desktop:61/100 Mobile: 52/100
10.  Call-to-action:	Discover It	Browse Brands and Products Visit Hersheykitchens.ca
11.  Anchored Text:	“Lindt Group” “Careers” “Store Locator” “Consumer Affairs”	“Brands” “Recipies” “Promos” “Visit” “Email Sign Up” “About Us” “Careers” “Contact us”
12.  Mobile Friendly: Yes/No	Page is not mobile friendly	Yes it is Mobile Friendly
13.  Social Media: (List all SM icons on the home page.	Facebook, Pinterest and Twitter	Facebook

APA Citation: 

Lindt, C., & AG, S. (2015). Lindt Canada. Retrieved February 8, 2017, from http://www.lindt.ca/en/

Inc, H. C. (2013). Chocolate products, brands, recipes & promotions. Retrieved February 8, 2017, from https://www.hersheycanada.com/en/home

SEO AUDIT FOR M&M AND KITKAT

SEO Audit	Kit Kat	M&M’s
1.     URL:	https://www.kitkat.com/	http://www.mms.com/
2.     Page Title	“Have a break, have a KitKat”	First image ad appeared is “Celebrate 75 Years (1941-2016)”
3.     Meta Description	You know what to do, just click/tap and... Have a break, have a KITKAT	“M&M'S Chocolate Candy Official website. Chocolate fun with M&M'S, America's favorite spokescandies, free online games, M&M'S Racing, chocolate candy recipes and more”
4.     Meta Keywords :	KITKAT, KITKATs, Break, Chocolate, Finger	M&M'S, mms, mandms, M&MS, M&M, milk, chocolate, candy, candy, candies, chocolate candy, candy bars, milk chocolate, chocolate candies, chocolate candy recipes, chocolate fun, candy fun, M&M'S racing, M&M'S Nascar, mms, m and m's, mm's, M&M'S Chocolate Candy
5.     Structural elements:  H1, H2, H3	H1: Have a break, have a KitKat	H1: <h1><a href="/" data-filter="#home" data-tracking="MMS_Logo" onclick="callFloodlight_same('4198689','traff284','MMs-C0');"><img id="MMS_Lentil_Logo" src="Resources/img/im-red-lentil.png" alt="M&amp;M" /></a></h1>
6.     Bold/Strong tags and 7.     Italic/em tags	<b> = none <Strong> = outdated <i> = none	<b> = none <Strong> =  <strong>2/13</strong> <strong>2/14</strong> <strong>2/18</strong> <i> = none
8.     Alt Text	Alt=	Alt=
9.     Page Load Time (estimate or use Moz)	Mobile= (Orange 66/100) Desktop= (Orange 74/100)	Mobile=(Red 8/100) Desktop= (Red 9/100)
10.  Call-to-action:	“BUY NOW”	-Asking for what your age is in order to access the site -Multiple entertainment aspect
11.  Anchored Text:	Href=//fonts.googleapis.com/css? Href=/favicon.ico Href=http://browsehappy.com Href=http://www.pinterest.com/kitkatglobal/ Href=http://www.youtube.com/kitkat Href= https://plus.google.com/+kitkat/posts Href=https://twitter.com/KITKAT Href=http://www.facebook.com/kitkat Href= https://plus.google.com/+kitkat/ Href=http://kitkat.tumblr.com/ Href= http://www.nestle.com/info/tc	Href= http://shop.joegibbsracing.com/department/7/Kyle-Busch/ Href= http://www.mymms.com/? Href= http://www.mmsworld.com/ Href= http://store.nascar.com/Kyle_Busch_Gear Href= http://www.mymms.com/utility.aspx?oid=65&amp;utm_source=mms.com&amp;utm_medium=mms.com&amp;utm_campaign=utility Href= http://www.mymms.com/Business/?utm_source=mms.com&amp;utm_medium=mms.com&amp;utm_campaign=business+banner Href= http://www.mymms.com/colorsonly/default.aspx?utm_source=mms.com&amp;utm_medium=mms.com&amp;utm_campaign=color+only Href= http://www.togethercounts.com/ Href= http://www.marshealthyliving.com/ Href= http://www.americanheritagechocolate.com/
12.  Mobile Friendly: Yes/No	Yes, page is mobile friendly	No, page is not mobile friendly
13.  Social Media: (List all SM icons on the home page.	Facebook, Twitter, Pinterest, Google+, YouTube,	Facebook, Twitter, YouTube, Pinterest, and Instagram

SEO Audit	Toblerone	Ferrero Rocher
1.     URL:	http://us.toblerone.com/	http://ferrerorocher.ca/post/101119407335/ferrero-rocher
2.     Page Title	Toblerone	Ferrero Rocher
3.     Meta Description	Don’t you wish all triangles were made of Toblerone?	This holiday season, we invite you to discover beauty in the details and delight in each FERRERO® Moment shared with friends, family, and FERRERO ROCHER&reg
4.     Meta Keywords :	No	No
5.     Structural elements:  H1, H2, H3	No	.post-qoute blockquote, .search-results, .menu, .menu .nav-search form input, .menu-icon .title {font-family: Open Sans, Arial, sans-serif;}
6.     Bold/Strong tags and 7.     Italic/em tags	height="0" width="0
8.     Alt Text	Toblerone	FERRERO ROCHER® Canada
9.     Page Load Time (estimate or use Moz)
10.  Call-to-action:	Don’t you wish all triangles were made of Toblerone	Find beauty in the details and INCLUDE in a moment of pure delight.
11.  Anchored Text:
12.  Mobile Friendly: Yes/No	Yes	apple-mobile-web-app-capable
13.  Social Media: (List all SM icons on the home page.	No	Facebook