CONTENT MARKETING IDEA

This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course

Our concept would be to promote Lindt chocolate in Mississauga. Back to school would be the theme as in winter session when the school starts a lot of students for different semester joins school. Our strategy would be to have game days every once a week where we would have different set of games throughout the 14 week and as gifts we would be giving exclusive Lindt goodies. We would try to have a company sponsor us to give more presents as well.

As the weeks pass by we will have one of our team member to keep our events up to date every week on Sheridan’s social media pages by collaborating with the Sheridan team. On Instagram, Facebook and twitter we will have numerous of posts. Lindt has more flours which everyone like. We will try having one of our stalls in the cafeteria where during break times students can come and purchase them.

At the end of 13^th and 14^th week we will have a customer appreciation evet. Where we will bring our students during those weeks and have different event to set up. We will have open mic nights, game nights, movie nights etc. to promote Lindt. We will be offering the chocolates in those last two weeks of semester for a special discount which only if they arrive at Sheridan and get from café the students will be able to get. This way all the Sheridan students’ friends that they have outside Sheridan or example family or work friends they can gather them and invite them to our events. This way Lindt’s popularity would increase twice and everyone would be excited to participate.

Author: Simran Abrol