Lindt Vs Hershey on Twitter

On twitter as well Hershey seems to have more fan following with over 6k followers and 16.4k tweets, and Lindt on the other hand has 373 followers with only 2.7k tweets. Let’s compare and see what each brand has on its page:

Hershey’s:

• ·         Wish post of valentine days to customers with their custom chocolates.
• ·         New emoji’s promotion on their pages.
• ·         Retweets of different magazine posts where Hershey’s is mentioned.
• ·         Advertisement video clips of new chocolate flavors introduced.

Lindt:

• ·         Last minute gift posts for valentine days on their page
• ·         Varieties for recipes link for the season.
• ·         More than 15 posts in a row promoting valentine day’s chocolates and other goodies.
• ·         New flavors introduced posts.

While going through each brands noticed that although popularity of Hershey’s is more but Lindt tweets more often. This shows they are stepping up their game of promotion. This valentine days Hershey barely had two posts wishing its consumers whereas Lindt promoted their chocolates and gifts more than 20 times.  That’s why I feel Lindt follows the 50/50 rule much more compared to Hershey’s. The most recent post for Lindt and Hershey both was regarding the valentine day’s one where they each promoted their chocolates and gifts they are offering.

Hershey’s most popular posts was the ad where they launched their new cookie crunch flavor in their chocolate bar. The video got more than 1.2k retweets and around 800 likes. The video is made in Spanish language but with English subtitles. It promotes the culture as well, due to which I feel why it was more popular.

And on other hand Lindt most popular one was the boxing week promotion they had. They extended their time period till 29^th and gave 60% off on all Christmas items and 40% off gift boxes. Although it went pretty good promotion for them but I think because the Lindt follows 50/50 rule more on twitter due to which its likes and retweets aren’t that much on their posts. On the this post it’s only retweeted twice with 5 likes. 

Author: Simran Abrol