Hershey again beats Lindt with its
popularity on YouTube. Hershey’s own 11,604 subscribers with 106 videos whereas
Lindt has 308 subscribers with 804 videos. Hershey’s frequency of videos are
much up to date compared to Lindt. The recent video Hershey posted was a day
ago while for Lindt it was a month ago. Seems like Lindt tries to focus more on
Facebook twitter than on YouTube while on other hand Hershey tries to balance
all social media platforms. Let’s see what each brand posts on their channels
- · S’mores chocolate advertisement videos
- · Special edition of kisses chocolates videos
- · Holiday edition advertisements
- · Baking videos etc.
- Swiss chocolates more flavors edition
- · Holiday drinks recipes with chocolate
- · DIY video clips for holiday seasons including making centerpieces or wreath etc.
- · Hand crafted chocolate videos
- · Unique flavors and kinds of recipes for example flour less torte recipe, toffee and dark choc recipes etc.
Comparing
the content of each brands YouTube videos Hershey gives a more commercial video
promoting and endorsing its each new chocolate arrival brands with new and
different kinds of commercials and on the other hand Lindt seems much more to
give a personal impact to the viewers by giving them new ideas to make or to
present and by giving them homely flavors.
The
most popular video of Hershey’s is called Hershey’s kisses Family edition where
they show a small single family enjoying kisses chocolate during their movie
night. This video has total of 1.9 k views with only 5 likes. It’s more viewed
than any other videos maybe because of the new Hershey flavors introduced. On
the other hand Lindt most popular one is called The Lindor Countdown. It’s
surprising how the DIY videos or recipe videos has less views compared to a
video which has pouring chocolate on it. I guess this means that at that time
people had more excitement of the lindor to come and launch in the market due
to which it was pretty popular.
Author: Simran Abrol
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