Both the pages look very strong on Facebook
Lindt and Hershey’s both are equally verified on the Facebook page. Coming to
the followers while Lindt is following behind with only 1.5M likes, Hershey’s
is racing ahead by achieving over 9M likes. Let’s compare the posts each of the
brand posts on regular basis.
Hershey’s:
- · Short video clips of their signature peanut chocolates.
- · Recipes of cookies with the chocolate filling
- · Unique flavors introduced for example sea salt flavor of donuts.
- · Baker of the week contests with cupcakes, cookies, and cakes depending on season or festive going on.
Lindt:
Although Lindt is behind with
popularity on pages it’s trying its best to promote. Their posts are much frequent
and provide different kinds of information. For example:
- · Posts regarding current situation for example today’s valentine days post.
- · Promoting the valentine day season since last week by clips of heart shaped chocolates.
- · DIY links to have perfect gifts for different occasions.
- · 20% of promo on valentine day with customized box of chocolates.
- · Recipes of unique ice cream cookies.
Most followed and popular posts on Hershey’s
would be their Baker of the week contests by trending #bakeon their page. Each
week they post a specific dessert with rules and allows different contestants
to participate for a chance to win a baker prize package. Posts like these of Hershey’s
receives around 115 likes and more than 65 likes and 10 comments. People seem
to enjoy this and posts their pics on comments. This is one of the way how Hershey’s
promote on Facebook. The reason behind its success for these events was because
these days millennials are more into baking are like to make creative items, so
it’s a challenge for them when companies ask them to do this and at the same time
if they give something in return!
Comparing Lindt to Hershey’s,Lindt surprisingly
has more followers and more likes on its posts. The most popular one is its
festive posts and the most recent one would be its valentine posts which they
had contest to post before day asking its consumers feedback on how they celebrate
it with their friends. And whose answers they like the best would receive two Lindt
boxes with 550 chocolates each. This received a lot of popularity and received total
of 4.7k likes,22 shares and 944 comments in total. This was more successful as
the receiver who wins prize are getting something different that even company doesn’t
sell on regular basis this excites the customers and makes them more engaged to
win and participate!
Author: Simran Abrol
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